Reckitt Benckiser is the world’s leading
household cleaning Company (excluding laundry detergent) and a
major player in personal care and consumer healthcare.
Since the merger of Reckitt & Colman plc and
Benckiser NV in 1999, Reckitt
Benckiser has outperformed its peer group with above average growth
in both sales and profits and has grown ahead of
target. For the last seven years, the Company
has achieved:
Our net revenue for 2006 was 4.9 billion.
Reckitt Benckiser focuses on five core
categories where it has leading positions:
These categories account for 94% of total net revenues and
include world-leading brands such as Finish, Calgonit, Vanish,
Calgon, Woolite, Lysol, Dettol, Veet, Air Wick, Mortein, Nurofen,
Strepsils and Clearasil.
* On 1st February 2006, Reckitt
Benckiser completed the acquisition of Boots Healthcare
International to create a combined 1 billion Health and Personal
Care business.
Our strategy for profitable growth involves:
Over the past seven years, our success has been
underpinned by our ability to spot the little frustrations that
drive consumers mad and the passion that drives us to find
solutions. We now generate around 40% of our revenue from
products launched in the prior 3 years. New products we
launched in the last two years include: