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Overview: A major online recruitment client in the UK wanted to generate multiple CV uploads in a cost effective way. A result of our multi-tag optimisation and constant campaign monitoring we increased the client’s conversion volumes, whilst decreasing the CPA costs. Objectives: • Deliver a high volume of conversions at a low eCPA. • Deliver the campaign evenly over the time period. • Consider new ways to deliver cost-effective acquisitions. Components: Adconion laid out a detailed plan to deliver high quality inventory optimised towards the client’s target CPA goals. This involved a run of network buy at a competitive CPM rate which delivered even impressions throughout the campaign across high quality sites and was optimised into these areas of the network that were delivering the most acquisitions – otherwise known as CPM-A. The optimisations were carried out by the right mix of both Adconion’s proprietary technology and the dedicated delivery management team. Adconion also delivered a program of site retargeting which worked to drive efficiencies across the existing high volumes of traffic reaching the site, by building a pool of exposed users and then targeting other users who had not yet visited the site with a fresh message elsewhere across the Adconion media network.